Tap To Play
The Tap To Play template allows the user to interact with the experience up to three times, before the video completes and an end card is displayed.
When to use it?
This template can allow for a longer experience and can easily be used for both playable ads and interactive end cards (IECs). It's a great template if your piece of gameplay has several key moments, for example a character moving left and right to avoid enemies.
Example
Below is an example using real assets from a game.
Required assets
The following are the required assets in order to make this template a success.
- Background video or image
- Hint image
- End card icon
Configurable Fields
This template includes a selection of general configurable fields which are all detailed here.
- Video
- Background
- Tap Hint - there are three sections in this playable, for controlling each hint.
- End Card
- Banner
- App Store Controls
- Soundtrack
- Advanced Settings
The specific fields which are provided with the Tap To Play template are listed below.
Fake UI
A great option to make use of if your creative includes any virtual joystick/joypads. Use this in conjunction with a tap hint image of the joystick/joypad having moved to create an engaging experience.
| Field | Type/Options | Details |
|---|---|---|
| Image | Image file (.png, .jpg, .jpeg, etc.) | The image that will display on screen between hints. |
| Size (default and landscape) | Float value (Number value that allows decimals, negative values will default the value used back to 15) | This determines the size of the image, the higher the value the larger the image will be. The scale is done in rem, so 1 will roughly equal 5% of the viewport's size. |
| Horizontal Offset (default and landscape) | Slider (Which changes a float value) | Moves the fake UI image along the x axis (horizontally). |
| Vertical Offset (default and landscape) | Slider (Which changes a float value) | Moves the fake UI image along the y axis (vertically). |
Pauses
| Field | Type/Options | Details |
|---|---|---|
| Pause Count | 1, 2, 3, or 4 pauses | How many pauses there are in your playable experience. |
| X Pause At, Sec | Float | When to pause the video in seconds. |
Asset Overlay
| Field | Type/Options | Details |
|---|---|---|
| Image | Image file (.png, .jpg, .jpeg, .gif, etc.) | The animated or static image that will overlay your video during the playable experience. |
| Hide Assets after step | -Don't hide: The asset will remain visible.- Hide after "X" steps: The asset will not appear again after X pauses. | Choose when the asset should be hidden. You can hide it after a certain number of steps or just don't hide it. |
| Asset visibility | -Only appear with hints: The asset will only appear when hints are shown. - Only appear before hints: The asset will only appear before hints are shown. - Always on: The asset always be visible. | Choose when the asset should appear during the playable experience. |
| Size | A float value | The size of the asset. The larger the value entered the larger the asset will be. |
| Size (Landscape) | A float value | The size of the asset in Landscape mode. The larger the value entered the larger the asset will be. |
| Horizontal Offset | Slider (Which changes a float value) | The position of the asset horizontally. From the top (0) to the bottom (1) of the device. |
| Vertical Offset | Slider (Which changes a float value) | The position of the asset vertically. From the left (0) to the right (1) of the device. |
| Offset (Landscape) | Slider (Which changes a float value) | The same functions as the Horizontal and Vertical offsets described above, but in Landscape mode. |
| Speed | Slider (Which changes a float value) | The speed of the asset (when animated). A higher value will result in a faster animation of the asset. |