Glossary of Insights Terms

Here you can find a list of terminology used in Luna Insights.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

C

CTA

Call-to-action i.e. any click on a button which leads to the App Store. Luna captures this event when the Luna.Unity.Playable.InstallFullGame() is triggered (see more).

Creative

A unique creative variant created in Creative Suite.

F

First Interaction

The user has engaged with the ad for the first time by touching the screen. This does not include clicks on the X button to close the ad.

I

Impression

The first frame has been rendered on screen.

L

Load

The playable ad has started to load. This is similar to the request metric in some ad network reports.

Loaded

The playable ad has loaded all of the content and is ready to be shown

S

Session

A unique instance where a playable ad is loaded by an ad network or browser. It is important to note that not all sessions will lead to an impression, as many ad networks pre-cache the playable ad before showing it.

Starting

The playable ad is loading its first scene.

Started

The playable ad has started. This is different to an impression as the ad may not be visible at this stage.