Skip to main content

Glossary of Insights Terms

Here you can find a list of terminology used in Luna Insights.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

C#

CTA#

Call-to-action i.e. any click on a button which leads to the App Store. Luna captures this event when the Luna.Unity.Playable.InstallFullGame() is triggered (see more).

F#

First Interaction#

The user has engaged with the ad for the first time by touching the screen. This does not include clicks on the X button to close the ad.

I#

Impression#

The first frame has been rendered on screen.

L#

Load#

The playable ad has started to load. This is similar to the request metric in some ad network reports.

Loaded#

The playable ad has loaded all of the content and is ready to be shown

S#

Session#

A unique instance where a playable ad is loaded by an ad network or browser. It is important to note that not all sessions will lead to an impression, as many ad networks pre-cache the playable ad before showing it.

Starting#

The playable ad is loading its first scene.

Started#

The playable ad has started. This is different to an impression as the ad may not be visible at this stage.

V#

Version#

A unique playable version created in Luna Playground.