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Attribution - Overview

Understanding how your creative experiences generate results, is one of the most important aspects of creative optimisation.

To enable you to match your creatives and engagement data (see more here about playable analytics) to install data, Luna has integrated with a number of platforms and mobile measurement partners to capture install data at a creative level.

How does it work?#

When a playable is enabled for attribution in Luna, we will begin listening for install events from one of the supported partners. When an install is received, we are able to match this based on some data including click time and creative name.

If we find a match, an install will be logged and available in Luna Insights for use in your creative analysis.

As it is common to use an attribution URL for a campaign or ad network, Luna provides a creative matching functionality in your playable app settings. This allows you to tell Luna which creatives from each ad network to a specific playable version in Luna.

IN order to go live with install events in Luna Playground, please:

  1. Follow the setup instructions for your attribution provider (see below)
  2. Complete the setup steps for Luna Playground

Supported Partners#

We are currently integrating with more partners! Watch this space!